Sunshine Sports UK

SunShine Sports for Kids UK is a summer sports activity programme designed to benefit underprivileged children by promoting physical, mental, and social well-being through engaging sports activities. As the branding designer, I was responsible for creating a cohesive and impactful visual identity for the programme.

I developed a comprehensive brochure that detailed the benefits of sports and exercise, incorporating compelling statistics, insights, and testimonials. The layout was designed to be engaging and easy to read, with a focus on bright, uplifting visuals. Additionally, I created a public advertisement to raise awareness and encourage enrolment, utilizing eye-catching graphics and a clear call-to-action to attract attention.

The branding elements included a vibrant and dynamic logo that reflects the energy and positivity of the programme. The logo was designed with elements that convey movement and playfulness, appealing to both children and parents. I chose a bright, cheerful colour palette to evoke a sense of joy and excitement, incorporating primary colours to appeal to children while maintaining a professional look for parents and stakeholders.

For the photography style, I selected high-quality, action-oriented photos of children participating in various sports activities. The imagery was diverse and inclusive, representing the programme’s target audience and capturing genuine moments of happiness and teamwork to convey the programme’s benefits.

The cohesive branding strategy effectively communicated the programme’s mission and values, attracting attention and fostering engagement. The brochure and advertisement successfully highlighted the importance of sports for children’s development, encouraging parents to enrol their children in the programme. The visual identity, through the logo, colours, and photography, created a strong, positive association with SunShine Sports for Kids UK, laying the foundation for its recognition and success.

Role: Logo design, branding, brochure design, public advertisement design