Gardiner & Theobald
My role at Gardiner & Theobald (G&T) evolved quite a bit in the four years I spent there but I took it as a chance to develop some new skills.
I was employed as a digital designer for G&T’s marketing team and I was really excited to get going. I went from being responsible for dressing our social media channels with informative graphics for news stories and brand identity banners to helping launch the UK construction’s first market intelligence microsite - GT Market Intelligence.
In the lead up to GTMI’s launch, I worked closely with our third-party design agency to get the user experience design down perfectly, identifying the need to execute mobile design well so that we catered to our busy, on-the go audience.
As well as managing the CMS and it’s content, I provide monthly website reports to monitor overall site growth and see how well our campaigns are doing. By the end of 2020, we were pleased to see that the site grew it’s visitors from 26,000 readers in 2019 to 38,000 readers in 2020. Page views went up from 56,000 in 2019 to 73,000 in 2020.
Please visit marketintel.gardiner.com to read some of our insights into the built environment.
My role at Gardiner & Theobald: Art direction, social media design, print report design, web design, email design
GT Market Intelligence Microsite. I worked as the art director for the look and feel of the site
At two points in the year, we publish a document that showcases the projects that we are currently involved in and also give updates on our employee culture.
The second publication we launch in the year is our annual review. I am proud to have not only been involved in four annual review projects but also to see how much better they become year after year. Our annual review is a summary of our project work and our work culture but also includes messages from our Managing Director and a breakdown of the financials. With all this information to fit into a handbook in mind, we begin the planning process in September so that we can launch in late November.
For the 2020 annual review campaign, my role as with most years, involved overseeing the microsite design in terms of it’s user experience but my main contribution was the communications design.
We realised that during the pandemic, there was a large rise in our website numbers. We saw higher read times towards our thought leadership pieces and news articles and because of this, we wanted to give our annual review audience a clean, concise but visually appealing way to read our key stories over the past year. We created a campaign graphics board which basically attempted to cover all aspects of our internal and external marketing areas such as social media and email with graphics keeping the same branding throughout.
Visit review.gardiner.com to see our latest annual review offering.
Social media campaign for GT Review
In the summer we launch GT Life - a supplement style publication which in my second year at G&T, was also launched as a website.
My role for this project was to oversee the general look and feel of the website, ensuring that it gave the users the same look and feel as the physical copy. Working with our third-party design agency, we were able to successfully launch this bespoke microsite which celebrating the first half of 2019.
You can view the site by visiting magazine.gardiner.com
