Adapt Drinks

Adapt Drinks is a health drinks start up that focusses on developing drinks that naturally help your focus, mood, clarity and immunity. The team have successfully created two drinks packed with functional mushrooms and adaptogens. Their mission statement is simple: Natural remedies meets modern-day science. I was contacted by the co-founder to assist in creating the overall brand identity. They wanted a brand that looked modern to their market but hinted at a scientific feel with icon use and backgrounds.

The logo design for Adapt was simple; they wanted something that just stood out in a bold way but using the brand colours to create a vibrant feel and to hint at the flavour of the drink. The brand mark is a mushroom that was created in Illustrator which went through a few versions but the team and I were happy with what we developed, along with the other main icons used on the packaging which were an icon of a heart and a brain.

Below are the designs that were approved to go to the market later this year and further down are some of the earlier design concepts that helped us have a vision to what we decided was going to be the final brand and product.

Role: Brand identity design, packaging design